<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Hutt Studio — Writing</title><description>Notes on brand, design and building for the web, from the studio behind hutt.studio.</description><link>https://www.hutt.studio/</link><language>en</language><item><title>When Your Brand No Longer Matches Your Prices</title><link>https://www.hutt.studio/blog/when-your-brand-no-longer-matches-your-prices</link><guid isPermaLink="true">https://www.hutt.studio/blog/when-your-brand-no-longer-matches-your-prices</guid><description>When your fees and your brand disagree, clients believe the cheaper signal. The signs a design business has outgrown its identity, and what to do next.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>Rebranding</category><category>Design-led business</category></item><item><title>Project Pages That Win Commissions for Architecture Firms</title><link>https://www.hutt.studio/blog/project-pages-that-win-commissions-for-architecture-firms</link><guid isPermaLink="true">https://www.hutt.studio/blog/project-pages-that-win-commissions-for-architecture-firms</guid><description>Clients hire architects from project pages, not homepages. What most architecture firm websites miss, and how to make a project page an argument.</description><pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate><category>Websites</category><category>Architecture</category></item><item><title>How ChatGPT Chooses Which Interior Designers to Recommend</title><link>https://www.hutt.studio/blog/how-chatgpt-chooses-which-interior-designers-to-recommend</link><guid isPermaLink="true">https://www.hutt.studio/blog/how-chatgpt-chooses-which-interior-designers-to-recommend</guid><description>How ChatGPT and other AI assistants decide which interior designers to recommend, and the practical steps that make your studio the one they name.</description><pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate><category>Websites</category><category>Interior design</category></item><item><title>Why Beautiful Websites Still Lose Design-Led Businesses Their Best Clients</title><link>https://www.hutt.studio/blog/why-beautiful-websites-still-lose-design-led-businesses-their-best-clients</link><guid isPermaLink="true">https://www.hutt.studio/blog/why-beautiful-websites-still-lose-design-led-businesses-their-best-clients</guid><description>A beautiful website and one that wins clients are not the same. Four places design-led sites lose work: findability, clarity, speed and a clear way in.</description><pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate><category>Websites</category><category>Design-led business</category></item></channel></rss>